Facebook has millions of users. You are likely among them. If you’re a business owner, you need to know all the ways to reach Facebook users to create a new customer base. Here are some useful tips for using Facebook to market your business.
It is important that all online content is linked back to your Facebook. Even your blog should link to your Facebook page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
You need to have a unique Facebook page if you use it for marketing purposes. You can make a colorful or photo-heavy page. Plain pages don’t get the attention professional looking pages do.
You may wish to create a Facebook group rather than a Facebook page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Hold a giveaway to entice customers. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” This doesn’t cost much and has the potential to build a significant following for your brand.
Offer an easy way for your followers to sign-up for contests. This will keep the interest of your audience for a longer period of time. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Develop discussions on your page to increase exposure. Those that offer suggestions will feel important and a part of your team. When they have input, they’ll feel special. A good idea is that asking them what they like to read on your blog.
When using Facebook to market your business, you may have trouble getting started. Incorporate a Facebook button onto your page. This method is unobtrusive and will help your customers and other visitors to your site to connect and interact with your business. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Work hard to keep your Facebook fans informed. Do not post more than five times a day with updates. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
Always allow people to comment on your page. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Build strong and trusting relationships with those you interact with. The easiest way to establish such relationships is to draw people in with timely, interesting content. Make sure you periodically run a contest or promotion to reward your most loyal followers.
Respond to the questions and comments on your Facebook page. Both comments posted publicly and those directed to you via email are worth responding to. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.
Keep your Facebook page consistent with your website design. You want to try to always keep with the same design theme. It will assist people with relating it back to your brand. Your customers will not know what is going on if it is not at least similar.
Ensure your profile is always up to date. When things change with the business, make sure that is reflected in the profile page. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. Changing the look of your page can also keep it looking fresh.
Reading this article should provide some great information about how to take advantage of Facebook marketing. If you follow the advice in this article, you’ll marvel at how easy and effective Facebook marketing is. You are going to be pleasantly surprised at the successful results.